Digital printing is becoming more versatile than ever. Small runs, custom messages and personalization are now possible on more substrates than ever including metallic holiday paper stocks. See Royal Metallics Goes Digital, http://tinyurl.com/2e5noky. Three holiday colors, White Gold, White Silver and Champagne Pearl, all in 86 lb. cover. These stocks can add that special touch to [...]
Archive for the ‘Marketing’ Category
Holiday messaging goes digital
Posted in Marketing, Print Media, tagged Business, Christmas and holiday season, Digital printing, Personalization, Printing on November 24, 2010 | Leave a Comment »
Geo-fencing
Posted in Marketing on November 11, 2010 | Leave a Comment »
Mobile marketing campaigns are taking the country by storm. Did you know that it’s not uncommon for a mobile marketing campaign that uses geo-fencing to receive a 60-80% response rate? Don’t know what geo-fencing is? According to Wikipedia a “geo-fence is a virtual perimeter for a real-world geographic area”. These “virtual” boundaries will trigger notifications cell phone users. [...]
Kris Sorokwasz
dolorestrevino
