ABGI's Blog

Intelligent Partnering for Efficiency and Cost Control

dolorestrevino — Tue, 25 Jan 2011 21:15:44 +0000

What is that? Very simply it is what smart business people do. A lot of people in key rolls don’t really get it. What is it you’re asking? It is business done smarter not harder. It is taking the time to review your day to day business operations and ask yourself what would make this run so much more easier, much more efficiently, much more cost effectively. I say, get that old yellow legal pad out and scratch it out ask the questions and prioritize it. If just one process was streamlined how much time would that give you back later to address other operational areas that need to become more efficient. Once you have two or three things down then pick up the phone and call around or maybe just answer the phone and talk to companies that can partner with you and provide those services that will give you efficiency and cost control. It is not always a need to buy software it is a need to partner with companies who already have it and use it to service you and can interface with your current software. Accounting departments watch two lines on the books all the time because they are controllable expenses and that is labor and operating cost – materials, utilities, advertising. If you could partner with a company that provides services that can lighten the line of both labor and operating cost – materials, utilities, advertising simultaneously would you? If it served to make your job easier, would you? If it made you a leader in your company, would you? To do so, is intelligent partnering for efficiency and cost control.

Holiday messaging goes digital

dolorestrevino — Wed, 24 Nov 2010 17:21:22 +0000

Digital printing is becoming more versatile than ever. Small runs, custom messages and personalization are now possible on more substrates than ever including metallic holiday paper stocks.

See Royal Metallics Goes Digital, http://tinyurl.com/2e5noky. Three holiday colors, White Gold, White Silver and Champagne Pearl, all in 86 lb. cover. These stocks can add that special touch to your holiday mail projects.

Some things to think about…

Have you avoided custom designs in the past because your quantities are low?
Would you like to add the benefit of personalizing a custom message or photo?
Would you like to send different messages to different verticals or client segments?

If you answered yes to any of these questions, or are looking to add a special twist to traditional offset printing, digital might be the answer for you this holiday season. Let your creative juices flow, the holidays are another way to send a poignant message and get noticed in front of your competition.

Dolores Trevino – ABGI
Communication is Key & Knowledge is Power

Geo-fencing

Kris Sorokwasz — Thu, 11 Nov 2010 18:01:30 +0000

Image via Wikipedia

Mobile marketing campaigns are taking the country by storm.

Did you know that it’s not uncommon for a mobile marketing campaign that uses geo-fencing to receive a 60-80% response rate? Don’t know what geo-fencing is? According to Wikipedia a “geo-fence is a virtual perimeter for a real-world geographic area”. These “virtual” boundaries will trigger notifications cell phone users. These users have opted in to receive offers. The notifications are automatically sent as users enter or exit a geo-fenced area.

Geo-fencing opens up the opportunity to reach out to consumers when they are in the right place in a timely manner. Starbucks is testing a program for customers that come within a half mile of any one of their geo-fenced stores. Once a customer enters a “geo-fence”, they receive a text message with a discount on their VIA Ready Brew coffee. The North Face is a pioneer in mobile marketing. They geo-fenced off certain stores and send messages to those in the area about specials or “free water bottle with purchase today” and they can tailor the message according to buy patterns and weather patterns. The idea that once seemed purely science fiction is now a reality. You really can get a coupon sent to you via text message for your favorite restaurant on your way to dinner. Who would have thought we could be so timely and relevant for our clients.

Here are some other ideas for geo-fencing http://tinyurl.com/27kqcqg. Mobile marketing and specifically geo-fencing is extremely powerful and with few exceptions, needs to be seriously considered in any new marketing efforts.